Email Marketing Specialist
Location:Appleton, WI
Summary of essential job functions Design and create email campaigns Analyze campaign performance and suggest improvements as needed Ensure proper campaign tagging Ensure mobile-friendly email templates
Maintain email templates for consistency in look, feel and branding Help to maintain proper email scheduling, user guides and standards of work Report on email metrics as needed
Ensure emails follow industry policies and best practices for layout and subject line Ensure proper testing for all devices Perform A/B testing where appropriate Assist with management of lists and audience segments
Minimum requirements :
Proven work experience in a Digital environment Proven design skills Exceptional communication and copy writing skills (both written and verbal)
In-depth HTML and content management system experience Analytical and process oriented Experience with marketing automation software
Positive, self-motivated, with a desire to constantly search out ways of improving process and project
effectiveness Knowledge of SEO/SEM and Google Analytics Understanding of email list management and audience segmentation CRM experience a plus
Knowledge/Skills required 3+ years of experience in email and digital marketing Bachelor??s Degree in a related field Ability to multi-task and manage multiple priorities in a fast-paced, deadline driven environment Strong attention to detail
any profiles send to anil@repherrals.com
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