Vice President of Marketing and Communications
All Earth Day Network (EDN) Staff are responsible for articulating and contributing to an inspired vision for the organization; taking projects experience; listening and working as a team to generate and implement from concept to lift-off to completion; learning and adapting from new ideas; building relationships to bridge differences and find common grounds with people inside and outside of the organization; communicating effectively, orally and in writing.
EDN seeks a Vice President of Marketing and Communications to serve as an integral member of the senior management team. EDN manages Earth Day worldwide as well as works year-round on policy and other campaigns and programs. EDN is preparing for Earth Day's 50th anniversary in 2020. The VP will be responsible for the development and execution of EDN's communication strategy for our year-round programs, for Earth Day 2018, 2019, and for our 50th anniversary which will be held in 192 countries. The VP is responsible for media advocacy, media partnerships, brand development, digital advocacy, thought leadership, organizational/issue visibility and communications marketing and strategy.
The The Vice President of Marketing and Communications will provide direct oversight for Communications Associates and other department staff, set department goals and priorities, and evaluate outcomes and results to inform future work. The VP will also be responsible for more than executing marketing campaigns; they are also in charge of managing and developing EDN's global brand and building awareness and relationships with that brand. As the Earth Day and Earth Day Network brand manager, the VP will serve as the point-person for developing, implementing and executing marketing initiatives and activities that promote awareness and participation in Earth Day and awareness and partnership with Earth Day Network. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
Responsibilities:
- Develop and execute an integrated strategic communications plan to advance EDN's work and mission, broaden awareness of EDN's work and increase the visibility of the organization worldwide.
- Work directly with press in the US and abroad to ensure that EDN's brand, message, and substantive goals are communicated and reached.
- Produce EDN's campaign and program materials ensuring brand consistency and message.
- Identify appropriate channels for stories and pitches and maintain meaningful relationships with journalists, producers, bookers, bloggers and social media outlets.
- Set departmental goals, track progress and objectives, and assess performance of department and staff.
- Build and maintain a very large supporters list.
- Oversee and ensure brand consistency across publications and the website.
- Coordinate and in some cases create thought leadership content.
- Work with our digital team to develop and implement a robust social media and email plan for EDN worldwide.
- Work with the management team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
- Oversee EDN website and work with digital team to keep content updated, accurate and timely.
- Oversee and create communications materials.
Desired Skills & Experience:
- A belief in the mission of Earth Day Network.
- At least 10 years' professional experience in a communications management role, including brand management, marketing press relationships, and social media.
- Experience working with environmental organizations/issues.
- Outstanding organizational and time management skills, strong attention to detail and grace under pressure.
- Excellent problem-solving skills, including an ability to anticipate problems and use judgment appropriately to plan solutions.
- Excellent oral, written and computer skills.
- Excellent interpersonal skills and facility working with a wide variety of people.
- Integrity and a sense of humor.
About Earth Day Network
Earth Day Network (EDN) is a driving force steering environmental awareness around the world. Our mission is to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. We pursue our mission through education, politics, events, and consumer activism.
EDN's network reaches over 1 billion people through our partnerships with over 50,000 organizations and hundreds of thousands of teachers/educators in 192 countries with our Earth Day and year-round environmental protection activities throughout the year.
Earth Day Network is an Equal Opportunity Employer
Interested and qualified candidates, please forward a cover letter, including salary requirements, and a resume to: hr@earthday.org with "Vice President of Marketing and Communications- 'your full name'" in the subject line.
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