[jobsthatareLEFT by GAIN] Digital Director

February 20, 2020

[jobsthatareLEFT by GAIN] Digital Director

DIGITAL DIRECTOR


A competitive southeastern senate race is seeking a digital director for the 2020 campaign cycle.


Responsibilities and duties:

  • Oversee digital fundraising program, including email, direct-to-donate ads, and other revenue sources, in concert with outside firm.

  • Devise and execute digital messaging strategy to authentically convey candidate's voice and message in coordination with communications and other departments.

  • Manage vendors, consultants, and department staff toward messaging, fundraising, mobilization, and other goals.

  • Evaluate performance of different content and messaging across platforms to make recommendations on what the campaign should be doing next.

  • Work with creative department to develop audio, video, and other content for campaign channels.

  • Find new ways to use email, social media, broadcast SMS, and other digital tools to win election.

  • Monitor social media for relevant news and organic opportunities for engagement.


Preferred experience and skills:

  • At least 2 years or 1 cycle managing a campaign or similarly-sized organization's digital operation.

  • Experience running a campaign or similarly-sized organization's email, paid, and social media programs.

  • Knowledge of tactics and platforms, including ActionKit, Tatango, and ActBlue.

  • Understanding of HTML and CSS.

  • Ability to write compelling copy on tight deadlines.

  • Attention to detail and consistency.

  • Ability to manage multiple complex projects working with partners across departments.

  • Understanding that campaign jobs are never 9-to-5.




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