Planned Parenthood Texas Votes
Press Officer/ Copywriter
Position: Full-time, permanent
Location: Austin
Planned Parenthood Texas Votes (PPTV) works to foster and preserve a social and political climate in Texas favorable to full reproductive health care access, through electoral activity, legislative advocacy and grassroots organizing, to promote and protect the mission of Planned Parenthood affiliates in Texas. PPTV is hiring a Press Officer/ Copywriter that will work for PPTV and PPTV Political Action Committee (PAC).
General Description
The Press Officer/ Copywriter is responsible for managing and executing media campaigns within the state of Texas. The Press Officer/ Copywriter will utilize traditional media relationships to enhance the visibility of Planned Parenthood in reproductive health politics and public policy, define the role of reproductive health care in electoral politics, promote positive movement for reproductive health politics and public policy through media narratives, and brand the organization as the statewide advocacy, public policy and electoral arm of the Planned Parenthood affiliates of Texas. The Press Officer/ Copywriter works closely with Planned Parenthood affiliate and national Communications and Public Affairs staff to develop and write a variety of external informational, advocacy, and promotional materials as well as internal communications materials.
This is a full-time exempt position based in Austin, Texas.
Essential Functions/Accountabilities
Media Outreach:
- Manage the media strategy of PPTV and coordinate the statewide media strategy for the three Planned Parenthood affiliates of Texas to ensure development and implementation of a consistent message.
- Formulate goals, objectives, target audiences, key messages, tactics, timeline, and evaluation of media outreach.
- Serve as a spokesperson for the organization; screen and respond to press inquiries and requests for information; arrange interviews with and prepare talking points for organization spokespersons.
- Identify and develop potential surrogates and third party validators; maintain contact lists, provide training and equip with messages and talking points.
- Organize press conferences and briefings as needed.
- Pro-actively contact editors, reporters and producers to secure coverage and reframe the issues.
- Work closely with Planned Parenthood affiliates and external coalition partners to develop and deliver a consistent, unified message.
- Participate fully in brainstorming and planning sessions; identify and share innovative new ideas for promoting PPTV, its initiatives, and its positions
- Stay up-to-date on reproductive health and related issues; synthesize existing research materials; and serve as an educational resource for reporters.
- Monitor current events and keep agency staff abreast of breaking news stories through media updates and alerts.
- Manage media database and write reports for internal and external audiences as needed.
- Evaluate media outreach efforts and report on impact to stakeholders.
Copywriting:
- Develop and write press releases, statements, media advisories, letters-to-the-editor, opinion editorials, fact sheets and content for online mediums such as websites, blogs and social media sites.
- Develop and write timely informational and promotional materials to include: collateral copy, annual report, presentations, newsletter articles, web copy, advertising copy, video scripts, blogs and other materials.
- Write and edit executive communications to include: presentations, talking points, letters and other materials for the Executive Director.
- Edit copy for content, accuracy, grammar, punctuation, voice, style, etc. in a timely and consistent manner.
- Create collateral materials and collaborate with the Graphics Design & Multimedia Specialist on production of collateral materials
- Collaborate with the Digital Engagement Specialist and the Graphics Design & Multimedia Specialist; provide guidance on digital engagement messaging, including supporter emails and content for PPTV's website
- Ensure consistency with Planned Parenthood style guide.
- Ensure compliance with conditions of 501(c)(4) and PAC guidelines for approved activities.
- Protect the confidentiality of Planned Parenthood clients, donors, board, and all areas of operation.
- Perform other related duties as assigned.
Experience and Education
- Bachelor's degree in Communications, Marketing, Journalism or related field or equivalent years of work experience required.
- Requires two (2) years of media, writing and editing experience in a political or social issues setting.
- Experience developing and maintaining credible and productive relationships with traditional news media, and in managing rapid/crisis response.
- Skill in a variety of writing styles including Associated Press (AP) style, copy editing, proofreading methods and practices.
- Intermediate proficiency in Microsoft Office Products (Word, PowerPoint and Excel).
- Experience with graphics software such as Adobe Creative Suite preferred.
- Strong organizational skills, detailed-oriented and self-motivated .
- Able to meet deadlines in a fast-paced, deadline driven team environment .
- Bilingual, English/Spanish preferred .
- Skill in producing clear and consistent high quality work with attention to detail.
- Skill in proactively researching and quickly synthesizing information, and presenting it creatively in a variety of formats.
- Ability to manage multiple projects and complete assignments in an efficient manner, as well as adapt to changing priorities.
- Ability to work independently, with minimal supervision.
- Ability to establish and maintain effective relationships, and work collaboratively, with PPTV and affiliate staff, as well as external partners and consultants.
- Ability to work after regular business hours, as needed.
Personal Qualities/Other Attributes
The Press Officer/ Copywriter will demonstrate the following:
- Collaborative work style; able to facilitate amongst diverse communities and individuals
- Comfortable in ambiguity; able to create clarity and understanding
- Experienced in getting to "yes" in a collaborative, consensus driven style
- Enjoys operating in a fast-paced and demanding environment; a nimble and flexible work style
- A direct and open interpersonal communication style
- A smart and confident leader with a clear and informed opinion
- Deep appreciation for mission of Planned Parenthood
- Diplomatic style; and high emotional intelligence
- Integrity, independent thinking, and personal courage
Additional Position Information
Planned Parenthood Texas Votes is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
How To Apply
Email a resume, cover letter, and writing sample of 750 words or less to jobs@pptexasvotes.org with "Press Officer/ Copywriter" in the subject line. Please provide all documents in .pdf format. Incomplete applications will not be considered.
DISCLAIMER: This e-mail is for the sole use of the intended recipient(s) and contains information belonging to Planned Parenthood Texas Votes, which is confidential and/or legally privileged. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution or taking of any action in reliance on the contents of this e-mail information is strictly prohibited. If you have received this e-mail in error, please immediately notify the sender by reply e-mail and destroy all copies of the original message. --
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