MOVEON VIDEO LAB DIRECTOR
FULL TIME • STARTS ASAP • COMPETITIVE PAY • EXCELLENT BENEFITS • WORK FROM ANYWHERE IN THE CONTINENTAL U.S. • TEMPORARY ROLE THROUGH DEC. 8, WITH POSSIBILITY OF EXTENSION
SUMMARY
As the inaugural director of the MoveOn Video Lab you will recruit, hire, and lead an entirely new in-house team that seizes the opportunity of Facebook-native video to help MoveOn members win priority campaigns, build support for progressive ideas and values, and grow the visibility and power of the MoveOn brand.
The Video Lab will be one of MoveOn's major initiatives during the 2016 election cycle. Our aim is for the videos that you and your team create and distribute to have a significant impact on our electoral goals, including keeping Donald Trump out of the White House, helping great candidates win down-ballot races, and winning elections in a way that builds progressive power for the long haul.
ABOUT THE MOVEON VIDEO LAB
The MoveOn Video Lab team that you lead will frequently and rapidly produce timely and compelling sharable videos that reach large and diverse audiences, with an emphasis on Facebook-native video that leverages the power of the more than 800,000 MoveOn members who follow our Facebook page and who are eager to share quality content.
You and your team will lean into and build on the success of existing MoveOn video projects including our partnerships with Robert Reich and Heather McGhee and our O'Keefe Brief series—and you will learn from and adapt the high-volume, relevant-to-the-news-cycle approach being pioneered by media outlets including AJ+, NowThis, BuzzFeed, Vox, and others: short, timely videos using stock footage, photos and graphics, and onscreen text that usually do not require video shoots. You'll place a premium on experimentation and innovation, working in 2-week to 4-week sprints to test and innovate different approaches, developing and building on existing templates that we know perform well on Facebook, and relying on the expertise of our analytics team to work alongside you and your team to identify what's working and what's not.
Our goal will be to create compelling videos that share widely and help MoveOn accomplish our 2016 election goals and advance our priority campaigns, that spread progressive values and ideas, and that build a more powerful brand for MoveOn members. We will launch the Video Lab as a temporary project that runs through the election, but if we succeed in building a model that has substantial impact and identify sustainable funding opportunities, we will be eager to extend and continue building the project after the election.
ABOUT MOVEON
MoveOn.org is a community of millions of members working together to create progressive change in America. We take on campaigns to challenge entrenched power and push back against corporate and 1% influence in our nation's politics, while pursuing economic, racial, and social justice.
Recent campaigns have included successfully helping to defend the Syrian refugee program and the breakthrough diplomatic agreement with Iran; helping take the Confederate battle flag off of the South Carolina capitol grounds and the shelves of major retailers; defending Planned Parenthood; and working to build progressive power within the Democratic Party and our country via the presidential election, with our 2015 "Run Warren Run" campaign encouraging Elizabeth Warren to run for president and then MoveOn members' endorsement and support of Bernie Sanders this winter and spring. We've also worked to combat climate change, defend civil liberties, push for racial justice and a more just economic system, and more.
With the heightened political energy of the election, 2016 promises to be a year of fierce fights and big opportunities. We will focus on fights including helping the eventual Democratic nominee win and keeping Donald Trump, Ted Cruz, or another Republican out of the White House, as well as on down ballot races, advocacy campaigns, and positioning the progressive movement to make progress after the election.
RESPONSIBILITIES
TEAM LEADERSHIP AND MANAGEMENT
Develop the mission, vision, and structure of the MoveOn Video Lab
Recruit, hire, and manage an entirely new 3-person in-house team
Create and manage the Video Lab budget
VIDEO PRODUCTION AND DISTRIBUTION
Lead the team in creating compelling online videos at a high frequency—at least one a day
Support production of "The O'Keefe Brief" video series
Work with the communications team to distribute videos via social media, ally outreach, and emails to MoveOn members
ANALYTICS & INNOVATION
Innovate, experiment, and learn: work with our analytics team to design and run tests that help identify what makes videos more sharable and impactful
Monitor the rapidly changing online video environment—watch and identify best practices that others in the space are using
COLLABORATION, PARTNERSHIP, AND FUNDRAISING
Build strong relationships between the Video Lab team and MoveOn's campaigning teams, and collaborate to produce videos that help MoveOn members win campaigns
Build partnerships with allies, others in the online video space, and vendors
Serve as an ambassador for and spokesperson about the video lab to external audiences, including media, allies, and funders
Explore various funding models that can support the Video Lab's work
RISK MANAGEMENT, ACCURACY, AND COMPLIANCE
Ensure video content is accurate, legally compliant, politically sound, and doesn't pose unanticipated risks
REQUIRED QUALITIES AND SKILLS
Significant experience with various aspects of video production and distribution
Ability to effectively lead and manage a 4-person team
General familiarity with politics, advocacy, elections, and the progressive movement
Understanding of current trends in the online video and social media landscape—what the most successful outlets in this space are doing, and how various social media networks approach video, with an emphasis on Facebook
Storytelling skill—ability to use video to grab viewers' attention and craft emotionally resonant narratives
Opportunistic intuition—ability to scan the traditional and social media environments as well as campaign landscapes to identify opportunities the Video Lab should respond to by producing videos
Desire to build something awesome and have it succeed
Strong interpersonal skills—including ability to communicate effectively with MoveOn staff, stakeholders, and external audiences
Judgment and attention to detail—to manage political risk, ensure video content is accurate, and work with our operations and legal teams to ensure videos are compliant with tax and election law
LOCATION
Position is remote. As part of our virtual office, you will be based anywhere in the continental U.S. Some travel will be required.
CLASSIFICATION, SALARY, AND BENEFITS
The position includes a full-time, competitive salary, plus benefits such as 100%-employer-paid premiums for medical, dental, and vision insurance for all staff and their children; employer-paid premiums for life insurance for all staff; four weeks accrued paid vacation time per year; 10 days accrued paid sick time; and reimbursement of office expenses.
TO APPLY
Click here to submit your application, résumé, and cover letter. Candidates will be reviewed on a rolling basis, with a goal of starting full-time ASAP. Apply ASAP for consideration.
MoveOn.org Civic Action and MoveOn.org Political Action provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran, in accordance with applicable federal, state, and local laws.
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