CLOSING DATE: Until Filled
POSITION: Director of Letters
DEPARTMENT: Mobilization
LOCATION: Washington, DC
POSITION SUMMARY:
The mission of the new Mobilization Department at the Democratic National Committee is to bring ordinary people into the heart of the DNC and provide Americans with encouragement, power, and tools to mobilize in their communities. We organize in all 3,413 counties across the country, through the state parties and from the grassroots, and we seek to impact down-ballot races and build the Democratic resistance to the corrupt, dangerous Trump-Republican agenda.
We are a team of passionate, cross-discipline experts committed to spreading the truth, getting people more deeply involved, and mobilizing grassroots donors to support the party through creative, relentlessly optimized experiences online and offline. Come join us.
The Democratic National Committee is looking to hire a Director of Letters (email and direct mail) to run one of the largest and most active grassroots mobilization programs in politics. You will be responsible for planning, writing, and executing grassroots campaigns using fundraising and mobilization tactics to achieve our ambitious goals, including raising tens of millions of dollars in grassroots donations from as many Americans as possible. You'll be responsible for running the first truly integrated email and direct mail marketing program in politics. To succeed, you'll need to relentlessly pursue excellence in all written communications. You'll hire and manage a team of writers, and help them achieve their writing career goals. Be ready to work extraordinarily hard; this isn't a 9-5 sort of job.
RESPONSIBILITIES:
- Run the first truly integrated email and direct mail marketing program in politics
- Be responsible for all direct response copy reaching end users through email and direct mail
- Innovate how to best reach and mobilize our grassroots over email and in direct mail and tell a story about the work of the Democratic National Committee that is coherent and integrated across all channels
- Create and direct overall strategy and planning (long-term and short-term) for mobilization campaigns, including execution of complex segmentation and optimization programs, while ensuring the highest standard of quality
- Run one of the largest and most complex email lists in politics. You'll be responsible to accuracy in targeting and segmentation
- Manage a large and complex testing and optimization program in consultation with our mobilization analytics team
- Produce daily, monthly, yearly, and cycle-long projections and ensure that these fundraising and mobilization goals are met
- Manage a complex email and direct mail calendar and navigate competing organizational priorities
- Produce clean, professional user experiences on tight timelines, and with coordination across our engineering team and non-technical departments
- Serve as subject matter expert in the digital and marketing fields and represent the Democratic National Committee at speaking events
- Oversee the trainings of hundreds of practitioners on best practices in fundraising and mobilization
ABOUT YOU:
- 6 or more years' experience on an email or direct marketing program for an electoral campaign, advocacy organization or non-profit; or working in a high-level position for a major digital organizing program
- Expert organizing and campaigning knowledge; you should have deep and demonstrable experience in email/digital organizing, communication, and fundraising best practices
- Experience managing a team of creative producers. You should know how to build a team, cultivate teamwork, and inspire others to excellent
- Must be a great editor; you can take a rough draft with a great idea and turn it into an email that can be sent out to millions of supporters
- Excellent writing, editing, and proofreading skills; you should have an eagle-eye for typos and errors and have a deep understanding of how to inspire people to action using the written word
- Strong, sharp, and personable writing style
- You must be in DC or be willing to relocate to the Washington, D.C. area
Preferred Experience:
- 3 or more years managing a national email program
- Experience managing a digital program for an electoral campaign, advocacy organization, or social justice or non-profit organization
- Familiarity with online organizing platforms and/or website CMS, CRM, and/or mass email systems (e.g. Blue State Digital, Convio, ActionKit)
HOW TO APPLY:
Please apply through: https://jobs.lever.co/dnc/a288bde3-ff76-42b9-95e3-07d19a1b67ed
The Democratic National Committee (DNC), is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. The DNC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or physical disability, or any other legally protected basis. The DNC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
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