Team Summary
The purpose of the Communications function is to 'build and protect the reputation of the foundation.' Our vision is to create more and better advocates to inspire action on our missions and program goals. We seek to achieve this by proactively managing the reputation of the foundation; leading the development of cross cutting thematic campaigns that help advance our advocacy goals; and by helping to inspire and connect our employees. We invest heavily in measuring and evaluating everything we do.
Summary
The Social Media Manager will work closely with colleagues to manage the foundation's flagship social media channels and will serve as the primary social voice of the foundation.
The Social Media Manager will also be responsible for growing and engaging our social media followers from around the world. Tactics involved in this body of work will include managing, scheduling and posting the day-to-day posts on our flagship channels; developing content and social media plans; engaging in comments and conversations; and exploring—and testing—nascent tactics that will get more people around the world to care about. The excellent candidate will be a sharp, digitally-minded writer with experience managing social media accounts on behalf of large or complex organizations.
S/he should have an excellent sense of curiosity, excellent judgement, willingness to collaborate, and good grasp of standard social media measurement. Global experience and/or fluency in additional languages is a plus.
Core Responsibilities
- Serve as the primary digital voice of the foundation. Excellent, compelling writing is a must.
- Manage the foundation's flagship social media channels including: writing posts, scheduling content and managing social media calendar, monitoring conversation, engaging with community members, and gathering insights about channel/community performance.
- Help drive select social media series, acting as a creative partner to the content development team. Share insights from social media work regularly with content team to ensure content is optimized for social.
- Develop and implement strategic social media plans for priority social media moments.
- Manage digital tools and train internal users.
- Update and maintain guides and processes related to digital channels including: social media playbook, social media account management, intake requests, and more.
- Working with team lead, explore and develop new channels, content, and experiences that help us reach our communications goals. Input into and help facilitate implementation of social media strategy.
- In conjunction with measurement colleagues, report on channel and community performance on a consistent basis.
- Share digital media expertise with colleagues across the foundation on a consistent basis, including writing a weekly report.
Leadership and Culture
We believe that energized people, working well together, fueled by great leadership in an inclusive environment in which they thrive, will do phenomenal things.
Core Knowledge and Skills
The excellent candidate will be digitally-minded with experience in social media channels. S/he should have a deep sense of curiosity, excellent judgement and willingness to collaborate. Global experience and/or fluency in additional languages is a plus. Additional qualifications include:
- Ability to convey complex ideas through compelling, pithy writing
- Familiarity with enterprise social media tools, and understands how to draw actionable insights from available social media measurement
- Demonstrated record of using social media to meet organizational objectives, and ability to articulate how social media can be used for awareness, advocacy or action purposes.
- Experience trying creative approaches to reach new audiences on digital
- Escalates concerns or questions appropriately before responding to requests
- Has some knowledge of the unique needs of specific cultures and geographies
- Ability to both think strategically and implement on a tactical level
Education and Experience
- Bachelor's degree with 5+ years of experience
- Direct experience managing social media accounts such as Facebook, Twitter, and LinkedIn on behalf of organizations
Reports to: Senior Communications Officer
As part of our standard hiring process for new employees, employment with the Bill and Melinda Gates Foundation will be contingent upon successful completion of a background check.
The Bill & Melinda Gates Foundation is dedicated to the belief that all lives have equal value. We're committed to creating a workplace where employees thrive both personally and professionally. We also believe our employees should reflect the rich diversity of the global populations we aim to serve—in race, gender, age, cultures and beliefs—and we support this diversity through all of our employment practices.
All applicants and employees who are drawn to serve the mission of the Bill & Melinda Gates Foundation will enjoy equality of opportunity and fair treatment without regard to:
* Race
* Color
* Age
* Religion
* Pregnancy
* Sex
* Sexual Orientation
* Disability
* Gender Identity
* Gender Expression
* National Origin
* Genetic Information
* Veteran Status
* Marital Status
* Prior Protected Activity
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