Manager, Email Strategy
Position Grade: Manager 1
Position Location: Flexible Location
About Leadership for Educational Equity
Leadership for Educational Equity (LEE) is a nonprofit, nonpartisan leadership development organization dedicated to developing its members' potential to ensure every child has the opportunity to receive an outstanding education. Our kids and communities need more leaders who believe that educational inequity is a solvable problem. We believe that when our members are organized and reach positions of leadership, they'll serve as a transformative force for students, communities and the broader movement for educational equity. LEE is a diverse team of passionate and talented individuals committed to making a difference. We are a high-growth, results-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. If you would like to become part of our team and join the fight for educational equity, or if you would simply like to learn more about what we do, please visit educationalequity.org.
Position Summary:
The Manager, Email Strategy is a highly entrepreneurial, creative marketing and communications professions with a sharp eye for written details, excellent writing skills, and a strong interest in the creative, strategic planning and deployment of email, SMS and web for engaging marketing communications for a mission-driven organization and membership dedicated to realizing educational equity. The manager will create and manage ongoing email, SMS and web marketing campaigns and strategies -- expertly managing thematic development and segmentation, triggered and nurture campaign execution, content curation, landing page creation and collateral creation to support LEE's engagement goals in tight alignment with member and stakeholder engagement objectives.
Position Location: Flexible; New York City or Washington, D.C. strongly preferred; Chicago, Los Angeles or San Francisco Bay Area acceptable
Travel Requirements: Up to 10%
Responsibilities:
Managing Email & SMS campaign planning & Development (70%)
- Build and update email and SMS templates for team use
- Build & implement email & SMS campaigns
- Support teams to use email templates and process, encouraging the use of "email express" with templates over customized email content
- Chart (in partnership with tech UX manager) automations to drive a dynamic end-user experience across campaign content
- Plan (in close alignment with the email assistant) ongoing A/B tests to test and evolve content
- Make data insights available across platforms & campaigns
Web content manager (30%)
- Manage website content
- Develop landing pages aligned to email & SMS campaigns
- Maintain the LEE website, updating content on an ongoing basis
This position reports to the Director of Digital Strategy and will work in close alignment with a communications sub-team including an email assistant and copyeditor.
Minimum Qualifications:
- Minimum of 3 years of professional work experience
- Minimum 2 years experience in digital marketing and communications with strong experience in email marketing and engagement
- Strong email marketing insights and exceptional familiarity with email platforms and their use in digital marketing and engagement
- Strong data orientation
- Excellent writing skills and experience managing email campaigns
Preferred Qualifications:
- Experience with Salesforce, enterprise-level email strategy
- Experience with designing and managing A/B testing and dynamic email design
- Creative experience with email and SMS as marketing platforms
- Ability to communicate and collaborate within a geographically dispersed team
- Strong, demonstrated commitment to diversity, equity & inclusion
- Deep passion for educational equity and belief in LEE's mission and theory of change
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. LEE offers a comprehensive benefits plan that includes health, dental and vision coverage for spouses, families and domestic partners; life insurance; a retirement package with employer match; family and parent benefits; generous paid time off and an organization-wide winter break between Christmas Day and New Year's Day.
An Equal-Opportunity Employer with a Commitment to Diversity
Leadership for Educational Equity is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, color, sexual orientation, religion, marital status, disability, political affiliation and national origin. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job.
An affirmative action-equal opportunity employer.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.
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