Conference and Marketing Manager
US SIF: The Forum for Sustainable and Responsible Investment seeks a Conference and Marketing Manager who is interested in sustainable, responsible and impact investing and/or corporate social responsibility. The primary responsibilities are to manage and market the US SIF annual conference, including the cultivation of conference sponsors, and other local and national events, including our Fundamentals course, in order to enhance the visibility of US SIF and advance the field of sustainable, responsible and impact investing. The position will also be responsible for producing and executing marketing plans for major research and educational initiatives. This full-time position is based in Washington, DC and offers many opportunities for creativity and professional growth.
The Conference and Marketing Manager will work closely with other members of the US SIF staff and outside consultants (including a consultant who manages the hotel, food and AV aspects of the conference).
Reports to: This position reports to the Director of Policy and Programs.
RESPONSIBILITIES:
Specific duties include, though are not limited to, the following:
Management and Marketing of US SIF Annual Conference
- Coordinate with staff to develop, monitor and manage timelines and deadlines related to all aspects of the Annual Conference.
- Lead cultivation effort of conference sponsorships and all related communications, including maintaining sponsor contact lists, identifying, marketing to and recruiting potential sponsors, coordinating the delivery of sponsor benefits and responding to inquiries.
- Create and send event marketing communications to promote and publicize registration, and overall visibility for the conference via email, social media and paid digital advertising.
- Oversee registration tasks, including creation and management of CVENT registration platform, addressing questions from registrants and prospective registrants, and running on-site registration.
- Develop a plan to meet registration and sponsorship revenue projections.
- Oversee creation of conference materials, including conference signs and logos, mobile app, badges.
- Collaborate with the finance team to ensure payment of registrations and invoices.
- Develop and disseminate post-conference evaluations and report on outcomes and work with the Agenda Committee Chair to produce thank you notes.
- Work closely with US SIF conference consultant and US SIF staff conference team to ensure timely planning, management and implementation of logistical aspects of the Annual Conference, including rooming lists, staging, menus, audio-visual and IT requirements, supplies, and organization of sponsor exhibit space.
- Play a lead role in identifying, with conference consultants, conference sites for 2022 and beyond.
Management and Marketing of Other Events and Programs
- Work with relevant staff on planning and marketing other events and programs, including our online and in-person course on the Fundamentals of Sustainable and Impact Investment, research launch events, and receptions and other programs.
- Create marketing materials for US SIF events using publishing and graphic design programs.
- Identify opportunities and methods to market US SIF to our members and the broader sustainable investing community.
Other
- Prepare Board memos related to responsibilities.
- Work on-site at Annual Conference and other events.
- Contribute to updating and maintaining designated pages of US SIF website.
- Keep abreast of trends and best practices regarding conference and event marketing, attendee and sponsor retention, and on-site event logistics.
- Other program-related support duties as assigned.
QUALIFICATIONS:
A competitive candidate will have the following background, knowledge, skills and abilities:
Required
- 5 + years of work experience, with at least 3 years of experience planning and managing conferences with 400 or more attendees from conception to completion, including management of sponsorship and registration and success in reaching organizational revenue goals.
- Knowledge and experience to think creatively and strategically to effectively market and promote the US SIF Annual Conference, our online and live course, research launches and other events.
- Demonstrated ability to create marketing graphics for social media and email platforms.
- Experience with online conference registration systems (Cvent is preferred) and with systems that link online registration & hotel reservation systems (e.g., Passkey) as well as proficiency in MS Office programs.Detail-oriented with a demonstrated ability to organize and track multiple projects to meet overlapping deadlines in a fast-paced environment.
- Ability to find imaginative and practical solutions and make well-considered decisions.
- Strong writing, editing and proofing skills to allow effective engagement and communication with multiple audience
- Excellent interpersonal skills with a collegial and positive attitude, sense of humor, aptitude for exceptional customer service, ability to build and maintain effective relationships, and ability to remain calm under pressure.
- Able and willing to set and achieve high professional standards.
- Ability to work as part of a team, also able and willing to work independently.
- Willingness and ability to take initiative.
- Bachelor's degree.
Desired
• Prior work experience with a non-profit or membership association.
• Passion for sustainable, responsible and impact investing and/or corporate social responsibility.
• Experience with paid advertising on digital platforms (LinkedIn, Twitter, Google).
• Expertise in using Mailchimp and Adobe Creative Suite.
• Expertise in using Cvent or comparable programs
BENEFITS:
• 3 weeks paid vacation to start, plus two personal days.
• 401k plan with employer contributions.
• Employer-subsidized health and dental insurance.
• Metro Smart benefits, disability insurance and flexible spending account
• Ten federal holidays plus the Friday after Thanksgiving.
TRAVEL:
Approximately 10-15% of time to plan, manage and implement domestic events.
SALARY:
Salary range is commensurate with experience and non-profit pay scales.
APPLICATION PROCESS:
Please send a letter of application, resume and salary requirements to info@ussif.org. Use
the subject line "Conference and Marketing Manager." No phone calls, please! Applications will be reviewed on an ongoing basis until January 16, 2020
About US SIF: The Forum for Sustainable and Responsible Investment
US SIF: The Forum for Sustainable and Responsible Investment is the leading voice advancing sustainable, responsible and impact investing across all asset classes. Our mission is to rapidly shift investment practices toward sustainability, focusing on long-term investment and the generation of positive social and environmental impacts. US SIF members include investment management and advisory firms, mutual fund companies, asset owners, research firms, financial planners and advisors, broker-dealers, community investing organizations and nonprofit organizations.
US SIF is supported in its work by the US SIF Foundation, a 501(C)(3) organization that undertakes educational, research and programmatic activities to advance the mission of US SIF. Both organizations are located in Washington DC. Learn more at www.ussif.org.
US SIF is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, sexual orientation, nationality, age, or any other characteristic protected by law.
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