Color Of Change is the nation's largest online racial justice organization. We help people respond effectively to injustice in the world around us.
TEAM SUMMARY
The Marketing & Storytelling team creates and leads the brand and content strategy necessary to translate and advance Color Of Change's values, vision, and efforts across a broad set of national influencers and grassroots activists. Through various platforms and mediums, the team is responsible for supporting efforts across the organization to deliver on our main promise: provoking the level and frequency of action from our members and allies that will force target decision-makers to take action, and thereby achieve real-world impact and lasting, systemic change. The team is also responsible for brand management, strategic content development, content distribution, and high-level media relations. Central to the Marketing & Storytelling team's work is Color Of Change's Hollywood Culture Project, an initiative designed to change the way Black people (and the issues we care about) are represented in entertainment media and to effectively leverage cultural influencers in support of our campaigns.
ROLE SUMMARY
Color Of Change seeks a Communications Manager to provide strategic communications support for criminal justice campaign activities and events including police divestment, prosecutor accountability, elections, police murder response, and more. The Criminal Justice Communications Manager will be responsible for press strategy, message development, reporter outreach, and engagement and will support special project implementation. The Criminal Justice Communications Manager is an important position within the team, perfect for someone who lives in the news cycle, and enjoys developing hard-hitting campaign communications plans. This person will also work closely with the Director of Communications to raise the profile of the organization's criminal justice campaigns, staff, and membership through media partnerships and syndicated programming.
The Communications Manager can be based out of our New York City, Washington, D.C., or Los Angeles offices and reports directly to the Director of Communications.
RESPONSIBILITIES
Manages the day-to-day earned media programming for key Color Of Change Criminal Justice Campaigns (50%)
Color of Change criminal justice campaigns focus on police divestment, prosecutor accountability and elections, police murder response, and more.
- Monitors local and national press for relevant stories
- Writes media advisories, talking points, op-eds, quotes, and press statements for campaign events and initiatives.
- Pitches story ideas and provides information to generate supportive media coverage.
- Responds to inquiries from print, radio, and television journalists.
- Develops and maintains media lists
- Builds relationships with beat reporters at key outlets and geographies.
- Prepares and coordinates media opportunities for staff and member spokespeople
Leads communications strategy for key criminal justice campaigns (25%)
- Participates in weekly and monthly campaign strategy and planning meetings with campaign managers and directors.
- Coordinates with communications firms for implementation and press outreach
- Creates long-term communications plans, goals, and priorities on assigned campaigns.
- Identifies key media moments and work with the team to create newsworthy events.
- Develop short term communications plans for crisis management
- Identify needs for additional communications support at key junctures.
Special project support (25%)
- Writes media advisories, talking points, op-eds, quotes, and press statements for special projects
- Leads press invitations, interviews, and turnout for special projects
QUALIFICATIONS
This position is ideal for a highly organized, detail-oriented, independent, and deadline-oriented individual with a strong interest in racial and criminal justice issues who is excited to bring their talents and acumen to bear in a fast-paced, collaborative, and strategic growth-focused environment.
The ideal candidate will have the following:
- A commitment to Color Of Change's mission of advancing racial justice and contributing to a less hostile world for Black people.
- Significant media relations experience.
- Some experience working in criminal justice advocacy or organizing
- Previous campaigning experience in a non-profit, labor union, or social justice setting.
- Demonstrated ability to write and edit persuasive materials including talking points, op-eds, press releases, and messaging documents on deadline.
- Experience using Meltwater, Cision, or a comparable media-tracking platform.
- Proficiency with G-suite applications, Microsoft Suite, and other common writing tools.
- Ability to prioritize competing projects and multi-task across teams working across various offices
- Able to work independently in a fast-paced environment, with a proactive approach
- Passionate, energetic, and a strong work ethic, with the flexibility to work outside traditional 9 to 5 hours, including weekends
- Commitment to confidentiality and ability to exercise absolute discretion
- Growth-oriented
- Commitment to winning
HOW TO APPLY
Interested applicants should click the "Apply for this position" link and submit a resume and COC-specific cover letter. Applications will be received on a rolling basis.
COMPENSATION
The salary for the Communications Manager is $72,000, and Color Of Change also offers a competitive benefits package. This is a full-time exempt position.
Color Of Change (COC) is an equal opportunity employer. COC prohibits unlawful discrimination against any employee or applicant for employment based on race, color, religion, sex, gender identity, age, national origin, genetic characteristics, disability, status as a special disabled veteran or veteran, marital status, sexual orientation, sexual identity or any other basis prohibited by law.
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