Yes 4 Minneapolis
Digital Strategist
Position Status: Exempt, full-time, benefits eligible temporary position for 9 months
Payment: $60,000/ year, benefits stipend will be provided
Reports to: Communications Director
Yes 4 Minneapolis Campaign:
The Minneapolis city charter currently requires the City to maintain a police department with a minimum level of sworn officers on staff. Our charter campaign will propose amending the charter to remove these requirements, and may make other changes to promote community-led safety proposed by community members throughout our process.
The goal of the campaign is to win a majority support for a "Yes" vote to change the Minneapolis City Charter. The Yes 4 Minneapolis campaign will require extensive community conversation and political education to determine what the charter amendment should say; canvassing for signatures to add the amendment to the 2021 city ballot; and employing community, labor, and grassroots organizing to recruit supporters to vote for the amendment in November 2021. Deliverables include: 1) signatures gathered, 2) direct voter contact reports (doors, calls, etc), 3) volunteers trained, and 4) community members supportive of the campaign.
The Yes 4 Minneapolis is a c3 and c4 campaign with the purpose to advocate and educate on alternative safety strategies within the municipal context, and build community partnerships to execute those strategies. The Yes 4 Minneapolis Digital Strategist will report directly to the Communications Director.
Job Responsibilities:
Digital Strategist will be responsible for building and maintaining a positive image for our campaign using email, social media, and digital ads. The Digital Strategist will be required to run advertising campaigns and drive community engagement by creating high-quality original content. You should also engage influencers, manage our online community by responding to comments, and oversee our community response via social media.
Work with Communications Director to implement digital organizing program, a component of the communications plan, including email, social media, and digital ads
Implement email fundraising and volunteer recruitment program, live streams, tweet blasts, etc
Create marketing materials, like flyers and brochures, to be used for the promotion of events and other fundraising pushes
Implement strategies to grow following and increase engagement on social media
Develop necessary digital tools to support coalition (toolkits, graphics, event pages, etc)
Implement paid digital ad program with campaign staff and/or digital firm, as relevant, including: overseeing the creation of content, placing ads, analyze the results of ads
Collaborating with the Communications Director to come up with new and original content on a daily, weekly, or monthly basis.
Reviewing written work for accuracy, sense, content, and readability and making suggestions for improvements.
Performing research, conducting interviews, and compiling information to write compelling, informative, and engaging digital content.
Proofreading campaign external content.
Using social media and online video clips to support and complement written content.
Following current events and news to suggest new content.
Experience and Qualifications:
We're seeking candidates who excel in relationship-building, are results-oriented, have strong management skills, and commitment to Black liberation. You should have:
Experience developing social media strategies.
Ability to develop the right voice for each social media platform.
Proven ability to build social media communities.
Understanding of graphic design principles such as Adobe Suite.
Ability to measure the success of a campaign.
Experience with SEO and social media platforms.
Excellent writing and proofreading skills.
Good attention to detail, communication, and English language skills.
Great critical thinking, problem-solving, and time management skills.
COVID-19 Addendum
The position is Minneapolis-based and will require the candidate to live in the Twin Cities and do in-person work, once it is safe to do so. The responsibilities of the position will not shift significantly since our team already works remotely, but the pandemic will require all staff to be particularly flexible, resourceful, and innovative when it comes to building relationships with the rest of the team and with donors and funders. All meetings and retreats are currently being held online. However, signature collection requires in-person contact, so a component of the campaign will require COVID-safe in-person activities. During the pandemic, we are committed to supporting each other to take the time needed to care for ourselves and loved ones.
To Apply: Please include "Yes Digital Strategist" in the subject heading of the email and send a resume and cover letter to info@yes4minneapolis.org as soon as you are able. Candidates will be considered on a rolling basis, priority deadline is March 8th. We intend to make a hire by March 15th.
Yes 4 Minneapolis is an equal opportunity employer. We strongly encourage those from, and who have experience working within, Black and LGBTQ communities to apply.
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