Communications Coordinator
Massachusetts AFL-CIO, Boston area
The Massachusetts AFL-CIO unites more than 750 local unions, from every sector of the economy, across the state. Through legislative and electoral campaigns, educational conferences, and organizing/solidarity efforts, we stand up for all workers, organized and unorganized. By activating the combined strength of union members and their families, as well as retirees and community allies, we are a leader in the fight for income equity, protecting the right to organize, and improving the lives and working conditions of working families throughout the Commonwealth.
DUTIES:
· Write, edit, and produce communications pieces, both electronic and print, including direct mail, eblasts, flyers, and brochures in support of organizational initiatives, issue campaigns, and endorsed candidates
· Create and maintain written and graphic content for organization's website and social media sites including calendar, weekly e-newsletter, stories, photo albums, audio/visual
· Design layout for print and e-communications, flyers and brochures produced in-house; oversee graphic design of more complex pieces produced by outside vendors
· Oversee design of a branded look for the organization; advise staff on branding, messaging and communications best practices to ensure brand consistency and professionalism
· Establish and implement regular communications vehicles and a regular communications schedule for effectively reaching our core constituencies
· Generate a robust and effective presence on social media, using earned and paid media; stay abreast of best practices in the rapidly changing world of social media
· Compile and maintain up to date press list
· Develop relationships with media outlets, reporters and editors; pitch stories related to organizational priorities
· Develop proactive strategies for promoting a positive image of labor, as well as maintaining a readiness to respond quickly to opportunities that arise; produce an annual communications plan, including a budget and innovative proposals
· Oversee high level PR consultants who may be hired to promote specific campaigns or priorities
· Coordinate a Communications Committee (drawn from affiliate professional staff) and play a leadership role in creating a coordinated movement communications strategy
· Research, draft and edit speeches testimony and talking points for the President in collaboration with other staff
· Research and fact check issues on which the organization advocates as well as staying abreast of cutting edge issues in the labor movement; monitor local, state and national news and regularly circulate press clips to keep staff well-informed
· Coach the President in preparation for press interviews; coordinate press conference logistics
· Produce reports of various analytics available and analyze strengths, weaknesses, and strategic goals for the organization's media strategy
· Accompany the President to events and meetings as needed
QUALIFICATIONS:
· Demonstrated success in developing and implementing communications strategies or related work experience/training
· Demonstrated success harnessing new media as an organizing tool
· Top notch verbal and written communications skills
· High degree of proficiency with social media platforms, including Facebook and Twitter, required; basic familiarity with HTML preferred
· Proficiency with at least one graphic design program and demonstrated graphic design skills
· Passion for building the labor movement and promoting justice and equality
· Willingness to sometimes work evenings, weekends, and long hours; ability to work independently while contributing to a strong team spirit
· A degree in Communications or Marketing a plus
Salary is commensurate with experience, and compensation includes a generous benefits package. The MA AFL-CIO is an affirmative action employer; women and people of color are encouraged to apply.
TO APPLY: Send resume and cover letter, along with work samples, to lgallatin@massaflcio.org. No phone calls please.