Families USA, a national, nonprofit advocacy organization dedicated to the achievement of high-quality, affordable health care for all Americans, is seeking an experienced, highly-skilled Communications Director to develop and oversee the implementation of a comprehensive, coordinated communications strategy designed to help the organization achieve its mission. The Communications Director will integrate and oversee the organization's work related to traditional media, social media, websites, our CRM database, all content development (including editing and design), message development, marketing, and branding. The Communications Director will oversee a staff of approximately 15 people and will be an integral member of the organization's senior staff.
Duties and Responsibilities
- Develop and implement the organization's messaging strategy coordinated through various channels, with input from the Executive Director and other staff
- Develop long-term communications strategies, including developing future report ideas, identifying messaging opportunities, and recognizing possible partnership opportunities
- Oversee the organization's earned media and social media work, including the creation and oversight of the execution of media plans
- Make final decisions about digital technology selections and digital strategies
- Make final decisions about which content is produced and how it is distributed
- Oversee editorial, content strategy, and marketing efforts for the organization through planning, following emerging internal/external trends, and spotting opportunities for content creation where there are gaps
- Supervise the production of original social media and digital content, ensuring that content is accurate and on-message
- Ensure that the organization has strong relationships with members of the media and bloggers, fellow communications staff in allied organizations, and communications professionals on the Hill and in the Administration
- Maintain best practices and operations for all digital technology systems used for the website and various operations (for example: Drupal, Salesforce, Pardot, social media tools, and analytics/tracking tools such as Google Analytics)
- Experience identifying and negotiating with vendor partners to implement new/emerging technologies
- Stay current on best practices, trends, and technologies related to content creation, communications, and marketing
- Supervise approximately 15 staff members and oversee the communications budget
- Develop clear, coordinated processes for the execution of department responsibilities
An ideal applicant would possess these qualifications
- Bachelor's degree in communications, marketing, or a related field
- 10+ years' working experience managing communications strategy development, preferably in a nonprofit or advocacy environment
- Track record of successfully developing and executing integrated communications strategies, preferably for a nonprofit or advocacy organization
- Experience with developing/executing digital and earned media campaign plans and content marketing plans
- Strong management, budgeting, analytical, and organizational skills, including relevant project management experience
- Extensive department management and staff supervision experience
- Experience in managing people/departments/organizations during periods of change strongly preferred
- Exceptional communication skills, both written and oral
- Ability to work with diverse people and organizations
- Excellent relationship-building skills with ability to influence others to move toward a common vision or goal
- Commitment to social justice
- Knowledge of health policy a plus
- Content strategy experience across a variety of advocacy or nonprofit organizations
- Experience creating, maintaining, and executing content and digital strategy for nonprofits
To apply, send a cover letter and resume by email to careers@familiesusa.org and label the email as "Communications Director." The salary will be commensurate with experience. Families USA offers a generous benefits package, including excellent health insurance, life and long-term disability insurance benefits, and generous vacation, sick leave, and holiday schedules. Families USA is an equal opportunity employer.
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