Director of Marketing
NATIONAL OFFICE
ARLINGTON, VA
Under the leadership of the Vice President, Communications & Marketing, the Director of Marketing will work on wide-ranging external/internal marketing, cause marketing, public relations, media relations and constituent engagement campaigns.
Communities In Schools OverviewBy bringing resources, services, parents and volunteers into schools, Communities In Schools creates a community of caring adults who work hand-in-hand with educators to make sure young people have the tools they need to stay in school and achieve in life. As the nation's largest dropout prevention organization, we serve nearly 1.5 million students in 2,400 sites.
Primary duties and responsibilities include but are not limited to the following elements required of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Competencies of the Successful Candidate
In-depth knowledge of the evolving world of integrated marketing, with an emphasis on social and digital strategies.
Communities In Schools is a nonprofit organization which stays true to its mission but does so using the best for-profit practices.
One of Communities In Schools' greatest assets is its human capital. Our small but diverse and talented staff is committed to moving the needle on the dropout problem.
Position Type:Full-Time
Target Hire Date: Immediately
Communities In Schools is committed to a workforce that is representative of the varied communities we are privileged to serve. We provide a work environment that respects and values all persons, regardless of race, color, gender orientation, national or ethnic origin, gender, age, sexual orientation or disability.
Interested candidates who meet the minimum education, work experience and competency qualifications are encouraged to submit their cover letter with salary requirements and resume to: raggios@cisnet.org.
-- NATIONAL OFFICE
ARLINGTON, VA
Under the leadership of the Vice President, Communications & Marketing, the Director of Marketing will work on wide-ranging external/internal marketing, cause marketing, public relations, media relations and constituent engagement campaigns.
Communities In Schools OverviewBy bringing resources, services, parents and volunteers into schools, Communities In Schools creates a community of caring adults who work hand-in-hand with educators to make sure young people have the tools they need to stay in school and achieve in life. As the nation's largest dropout prevention organization, we serve nearly 1.5 million students in 2,400 sites.
Key Responsibilities
Primary duties and responsibilities include but are not limited to the following elements required of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
In partnership with the Vice President of Communications help guide and manage the organization's brand identity; help define brand positioning and lead the development and execution of integrated marketing campaigns that measurably increase national brand awareness and deepen engagement with key constituents including but not limited to donors, advocates, volunteers, policymakers, partners and school leaders.
In partnership with the Director of Corporate Relations, grow and manage existing cause-marketing partnerships and help develop and steward new partnerships that build the Communities In Schools brand, deepen constituent engagement, and raise unrestricted revenue.
Manage external agencies responsible for paid and pro bono advertising and manage agencies and teams charged with collaborating on the creation and execution of integrated marketing campaigns.
Work collaboratively with those External Affairs team members responsible for marketing and communications on co-creating and executing marketing and branding campaigns, social, digital and earned media projects, public relations and public engagement initiatives and blog/website/thought leadership content.
Directly supervise the graphic designer associate and outside vendors in the conception, design and distribution of compelling print and digital assets that conform to the organizational brand standards
Oversee design and creation of content for internal/external marketing materials including but not limited to brochures, one-sheets, impact reports and the Communities In Schools annual report.
This position must have the capacity to supervise staff and lead cross-departmental projects.
Minimum travel up to 20% may be required including travel in the domestic United States with possible overnight stay(s).
This position must have the capacity to supervise staff and lead cross-departmental projects.
Minimum travel up to 20% may be required including travel in the domestic United States with possible overnight stay(s).
Essential Competencies of the Successful Candidate
In-depth knowledge of the evolving world of integrated marketing, with an emphasis on social and digital strategies.
Senior-level experience managing a team, agencies, consultants, colleagues and partners.
Exceptional organizational skills and demonstrated ability to assess priorities, meet deadlines and manage a variety of projects in a fast-paced environment.
Excellent verbal and written communication skills, including the ability to create written and digital content and closely edit and proofread diverse styles of communication.
Ability to express ideas in a compelling, concise and clear manner before individuals and groups.
Proficiency in web-based Content Management Systems and interest in Web/social media trends.
Interest in video production and the production of video and digital content.
High-level of technical skills required: proficiency using Microsoft Office Suite including Outlook, Word, Powerpoint & Excel. Working knowledge with Adobe Creative Suite including strength with InDesign.
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
Demonstrated proficiency in crafting marketing and advertising copy.
Strong interpersonal skills and the capacity to work well with diverse individuals at all levels, inside and outside the organization with demonstrated ability to display a high level of professionalism.
Proven track record of successfully carrying out various PR functions including media relations, content creation, advocacy campaigns and social media engagement.
Prior experience working seamlessly across both traditional and new media.
Required core competencies include: Communication, Change Management, Innovation,Technological Proficiency, Leadershipment Development/Coaching, Cultural Acuity, Systems
Thinking, Emotional Intelligence and Continuous Learning/Intellectual Curiosity
Education / Prior Experience
Bachelor's Degree in Marketing or Communications and minimum of 5-7 years of experience working in marketing/advertising either for an agency, nonprofit or for profit entity.
Bachelor's Degree in Marketing or Communications and minimum of 5-7 years of experience working in marketing/advertising either for an agency, nonprofit or for profit entity.
Exposure to issues surrounding public education, social justice or public advocacy is preferred.
What is Attractive to the Right Candidate?
Communities In Schools is a nonprofit organization which stays true to its mission but does so using the best for-profit practices.
One of Communities In Schools' greatest assets is its human capital. Our small but diverse and talented staff is committed to moving the needle on the dropout problem.
Position Type:Full-Time
Target Hire Date: Immediately
Communities In Schools is committed to a workforce that is representative of the varied communities we are privileged to serve. We provide a work environment that respects and values all persons, regardless of race, color, gender orientation, national or ethnic origin, gender, age, sexual orientation or disability.
Interested candidates who meet the minimum education, work experience and competency qualifications are encouraged to submit their cover letter with salary requirements and resume to: raggios@cisnet.org.
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