Director, Experience
Position Grade: Director 2
Position Location: Flexible Location
About Leadership for Educational Equity
Leadership for Educational Equity (LEE) is a nonprofit, nonpartisan leadership development organization dedicated to developing its members' potential to ensure every child has the opportunity to receive an outstanding education. Our kids and communities need more leaders who believe that educational inequity is a solvable problem. We believe that when our members are organized and reach positions of leadership, they'll serve as a transformative force for students, communities and the broader movement for educational equity. LEE is a diverse team of passionate and talented individuals committed to making a difference. We are a high-growth, results-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. If you would like to become part of our team and join the fight for educational equity, or if you would simply like to learn more about what we do, please visit educationalequity.org.
Position Summary:
The Director, Experience is a key leader on LEE's Communications (Comms) team, developing innovative communications solutions, working across teams and building capacity to implement LEE's branding and messaging plan across internal and external channels. The director will be a digital innovator who can lead through influence, and guide staff, members and stakeholders in implementing dynamic communication strategies that build brand awareness, engage members and stakeholders with LEE.
Position Location: Location flexible. Washington, DC preferred.
Travel Requirements: Up to 40%
Responsibilities:
Leading Implementation of LEE's brand development plan (30%)
- Lead the development, planning and execution of plans and strategies for positioning LEE's brand and building awareness of member values among members and external stakeholders
Developing & implementing digital storytelling strategies (30%)
- Lead the implementation of a comprehensive LEE storytelling strategy across owned and external channels, developing digital, print and experimental media engagement plans, speaking opportunities and engagement with external stakeholders.
- Manage the manager, digital storytelling in implementing a comprehensive storytelling through the development of audio and video products (podcasts, videos, social channel content)
Vision and implement digital campaigns (30%)
- Lead communication efforts (online campaigns and stakeholder engagement plans) for the member-facing leadership initiative, developing communication strategies to build supporters/stakeholders for programs and platforms.
Build best practices across teams (10%)
- Consult across the comms team digital practice group, developing and sharing best practices and aligning strategies across LEE's online strategies, and member- and stakeholder- facing digital initiatives.
Minimum Qualifications:
- Minimum 5 years leading digital communications strategies
- Strong insights and interest in digital communications and storytelling at scale
- A background in education, politics and advocacy required
Preferred Qualifications:
- Strong experience in organizational brand development/issues management
- Ability to communicate and collaborate within a geographically dispersed team
- Strong, demonstrated commitment to diversity, equity & inclusion
- Deep passion for educational equity and belief in LEE's mission and theory of change
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. LEE offers a comprehensive benefits plan that includes health, dental and vision coverage for spouses, families and domestic partners; life insurance; a retirement package with employer match; family and parent benefits; generous paid time off and an organization-wide winter break between Christmas Day and New Year's Day.
An Equal-Opportunity Employer with a Commitment to Diversity
Leadership for Educational Equity is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, color, sexual orientation, religion, marital status, disability, political affiliation and national origin. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job.
An affirmative action-equal opportunity employer.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.
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