Hi, I'm helping Clarify (a progressive digital agency based in San Francisco) find a Digital Ads Director to lead the ads team that is responsible for client services, media planning, and ad program execution on self-serve ad platforms and direct placements with publishers.
The role is based in San Francisco and the salary range is ~$119-138k, with the potential for a large end-of-cycle bonus contingent on firm performance.
This would be a good fit for someone with significant (5-7+ years) experience in digital advertising that includes both awareness/persuasion and direct response campaigns, as well as deep familiarity with Google and Facebook ads, DSP software, and first-party ad servers.
Previous ad experience in the context of politics or advocacy is a major plus, and a successful candidate should be excited to help elect Democrats and have more than a passing "I read the news" familiarity with politics.
Note: This role is currently conceived of as straddling client services and digital media buying, but there's an openness to reconfigure this into more of a pure media role for someone who's more technical but lacks the client services background. If that's you, please just mention it in the application.
Previous ad experience in the context of politics or advocacy is a major plus, and a successful candidate should be excited to help elect Democrats and have more than a passing "I read the news" familiarity with politics.
Note: This role is currently conceived of as straddling client services and digital media buying, but there's an openness to reconfigure this into more of a pure media role for someone who's more technical but lacks the client services background. If that's you, please just mention it in the application.
If you have any questions, please let me know. And if you're interested, please go ahead and apply directly with Clarify.
Matt Lockshin
(he, his)
Sent from Victoria, BC -- the ancestral, traditional and unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt First Nations.
Clarify is hiring a digital ads director to help us deliver excellent results for our growing roster of political, nonprofit, and commercial clients in a small, tightly knit company atmosphere. You are a highly goal-oriented professional open to the challenge of bringing first-rate client services to our partners and developing capacity and efficiency on our ads team, and you have a passion for politics and social change.
As the digital ads director, you will oversee the ads team with considerable autonomy, but also with support and top-level guidance from the firm's principals as necessary. The ads team is responsible for setting up and managing digital advertising programs, including reporting, analysis, and optimization on self-serve ad platforms and direct placements with publishers. You will be responsible for serving as client lead on key accounts, managing junior ad buying and ad strategy personnel, developing workflows and best practices, and selecting and implementing technical solutions alongside external contractors. You will also contribute significantly to the growth of the ads practice by participating in business development, marketing, and personnel decisions.
Our clients deserve strategy and advice that is informed by the perspectives brought by a wide range of backgrounds and experience. To that end, Clarify is committed to the success of our employees, and we place a priority on recruiting and developing staff from all races, colors, religions, sexes, national origins, ages, disability statuses, sexual orientations, gender identities, military and veteran statuses.
Responsibilities
- As head of the ads team, oversee the development and implementation of workflows to support the launch and management of clients' digital ad programs, including trafficking, reporting, and optimization.
- Working with firm principals, serve as client services lead on key accounts, contributing to media and creative strategy, and participating in client calls and meetings. Manage account leads for smaller accounts, directing strategy and client communication efforts as necessary
- Develop media plans as necessary
- Through monthly reflections, delegation of assignments, and day to day supervision, take responsibility for work of the ads team and contribute to the professional development of individual members.
- Shape overall ads practice by contributing to hiring, promotion, and other personnel decisions as necessary.
- Contribute to business development by writing proposals, participating in pitches, representing the firm at conferences, and developing case studies and other marketing materials.
Qualifications
- 5+ years experience in digital advertising operations and client services, demonstrating increasing responsibility
- Significant experience managing performance marketing and awareness/persuasion campaigns
- Strong familiarity with Google Ads, Facebook ads, DSP software, and first-party ad serving
- Keen attention to detail
- Ability and inclination to make tough judgment calls on day-to-day tactical and big-picture strategic questions
- Ability to incorporate and own feedback from colleagues
- A commitment to progressive politics and social change
- Familiarity with Google Display & Video 360 and Campaign Manager is helpful, but not required.
- Management experience is helpful, but not required
- Experience working in the political/advocacy space is helpful, but not required
Salary
Clarify is committed to compensating employees based on output and leveling the playing field for our employees to be compensated fairly. Per our transparent compensation system, the salary range for this position is $118,958.13 to $138,353.94 per year, plus health, dental, and retirement benefits. Learn more about careers and benefits at Clarify.
About Clarify
Clarify is a digital agency offering industry-leading digital advertising, brand strategy, videos, email advocacy, and more. Our clients expect honesty, transparency, and outstanding results, and we deliver all three. People who work at Clarify contribute at a high level of professionalism and expect to be treated fairly, and we wouldn't have it any other way.
Since launching in 2015, we've worked with U.S. Senate and House campaigns as well as unions, advocacy organizations, and statewide persuasion and mobilization efforts around the country. These include CREDO Action, Alliance for a Better Minnesota, FWD.us, Need to Impeach, and SEIU-UHW. Before founding Clarify, our principals generated proven results online for President Barack Obama, Senator Elizabeth Warren, Senator Chuck Schumer, and more.
We look forward to meeting you!
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