Senior Digital Strategist, Email
CommunicationsWashington, District of Columbia, United StatesFull time
Description
In our first four years, The Fairness Project has changed the lives of 15 million people by going around the broken political system to incubate, support, and win progressive ballot initiatives in red, purple, and blue states.
To grow our impact, The Fairness Project seeks an email strategist to lead vibrant email programs for our campaigns and national program.
On a typical day, you will likely draft and send email messages for The Fairness Project and our campaigns -- progressive state ballot measures -- and collaborate with local partners and vendors to utilize (and discover) best practices for growing grassroots movements through email in campaigns across the country.
The Senior Digital Strategist reports directly to the Communications Director, working closely with the Campaigns and Development Directors. The Senior Digital Strategist will manage email databases and run multiple, simultaneous end-to-end email programs.
Responsibilities
- Write, edit, and work through approvals original, high quality, and audience-sensitive emails that raise money, build meaningful connections, and inspires action for our national program and partner campaigns
- Publish those original, high quality, and audience-sensitive emails
- Build donation, survey, and volunteer landing pages to complement the email program
- Create and maintain email calendars and syndication schedules
- Track and report on email insights (opens, clicks, conversion rates) to continuously improve our program
- Prepare weekly and monthly reports on email data with and program recommendations
- Liaise with designers to ensure content is informative, exciting, and serves TFP's organizational or our campaigns' strategic goals.
- Respond to incoming email messages for our national program and partner campaigns, as needed
- Collaborate with TFP's Senior Digital Organizer, campaign partners, and vendors to ensure an integrated program
- Collaborate with our data and research teams to determine universes, run tests, and ensure a data-driven program
- Strategize and coordinate with partners and vendors on list growth
- Stay up-to-date with new digital technologies and email best practices
- Manage digital assets for use in content creation (photos, videos, graphics, etc.)
- Develop engaging content for national and campaign websites.
- Perform other duties as assigned
Requirements
- Passion for our mission and an understanding of the importance of our impact on the lives of working Americans
- Proven working experience in email marketing, digital content development, and organizing, 1-2 cycles minimum
- Understanding of American politics and policy (and an interest in advancing and learning more about ballot initiatives, the minimum wage, Medicaid expansion, paid sick leave, and other policies that improve the lives of working families)
- Excellent writing, editing, and communication skills
- Familiarity with BSD Tools
- Familiarity with EveryAction, ActBlue, and WordPress a plus
- Familiarity with list growth strategies also a plus
- Ability to design graphics for email, helpful but not necessary
- Familiarity with web design and publishing
- Excellent multitasking skills
Benefits
The Fairness Project offers a competitive salary and benefits package. The salary range for this position is $50,000 to $75,000 depending on experience. TFP offers fully paid health, dental, and vision, as well as a generous paid timeoff program.
To apply, please submit a resume, a brief cover letter tailored to TFP and this role, and examples of email message content you have produced through Workable.
Submissions without examples of work and a tailored cover letter will not be considered. No phone calls, please.
The Fairness Project is an equal opportunity employer and strongly encourages diverse candidates to apply.
ABOUT THE FAIRNESS PROJECT
Ballot initiatives provide a path forward for improving the lives of millions of Americans even while Congress and state legislatures across the country remain paralyzed by partisan disagreement. The Fairness Project (TFP) incubates, funds, and provides strategic and technical assistance to state- and city-based ballot initiative campaigns and drives a national narrative to elevate issues of economic fairness. Through ballot initiatives, TFP offers voters the opportunity to do what politicians cannot or will not: take direct action to enact sound policy and change their own lives.
In its first four years, TFP has won 16 out of its 17 ballot campaigns and changed the lives of over 15 million people.
In the 2018 election cycle, TFP worked with state-based groups on ballot measures to raise the minimum wage in Missouri and Arkansas; provide paid sick leave in Michigan; and expand Medicaid in Idaho, Nebraska, and Utah. TFP also helped deliver victories in Massachusetts to raise the minimum wage to $15 an hour and in San Antonio where the city council passed earned paid sick time – both in response to ballot initiatives.
In 2017, TFP was a key player in the nation's first successful ballot campaign to expand Medicaid in Maine, bringing health care to more than 70,000 people.
And in 2016, a historically polarizing election year, TFP partnered with grassroots organizations in six states on ballot initiatives to raise the minimum wage, two of which also guaranteed paid sick and safe leave. The organization's local partnerships with campaigns in Arizona, California, Colorado, Maine, Washington state, and Washington D.C. ultimately led to higher pay for eight million working Americans and paid sick days for nearly two million. To date, this has put over $11 billion dollars in working families' pockets.
For more information about The Fairness Project, please visit: https://thefairnessproject.org
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