Advocacy, Senior Manager, Pancreatic Cancer Action Network
POSITION SUMMARY:
The Advocacy, Senior Manager is responsible for working with the Associate Director, Advocacy to identify, develop, and manage opportunities for growing the organization's grassroots network and mobilizing volunteers to advance the organization's legislative priorities on Capitol Hill. This includes the creation and implementation of grassroots Advocacy campaigns, volunteer and grassroots tools and resources, timely Advocacy communications (internal and external), maintaining the Advocacy section of PanCAN's website and training for staff and volunteers. The Senior Manager, Advocacy will continuously measure and track the organization's Advocacy campaigns and program. In addition, this role advises leadership of necessary shifts in strategy or innovative approaches to grassroots campaigns to achieve desired outcomes and deepen constituent engagement with the organization. Additionally, a core function of this position is to support National Pancreatic Cancer Advocacy Day in Washington, DC.
ESSENTIAL FUNCTIONS:
- Work with Associate Director, Advocacy to advance the organization's legislative agenda, as set by the President and CEO and senior leaders, to develop strategies that expand our grassroots network, and keep current advocates engaged in the organization.
- Identify key congressional districts that are priority offices for PanCAN's legislative issues and strategically build relationships between those offices and volunteer advocates.
- Develop and track key metrics and develop reports as needed for each advocacy campaign and initiative that measures overall effectiveness of Advocacy program.
- Maintain current grassroots database and provide analysis of Advocacy volunteers and opportunities to strengthen the network to achieve goals.
- Assist the Associate Director, Advocacy and Community Engagement team to evaluate Advocacy program on a regular basis.
- Work with Associate Director, Advocacy to plan and implement the annual Advocacy Day program including responsibility for working with consultant to ensure the scheduling of congressional meetings and the entire registration process.
- Draft written correspondence to members of Congress including organizational letters and targeted talking points for volunteers to use in congressional meetings.
- Draft emails, action alerts, social media copy and other communications as needed to PanCAN constituents and targeted audiences to achieve expected results.
- Monitor the department's advocacy materials on PanCAN's website to ensure content is current and engaging and work with Associate Director, Advocacy and Marketing and Communications team to update content.
- Execute grassroots Advocacy campaigns including the production and management of issue Advocacy program content including but not limited to the following resources: Advocacy Calendar, Congressional Updates, Campaign Toolkits, and Advocacy Field Guide.
- Manage the development of all campaign and role-specific training for staff and volunteers.
- Work in conjunction with Community Engagement staff to develop compelling content to activate Advocacy Leaders for high-touch outreach to congressional staff contacts and coordinating the activities when necessary
- Track and compile department's Lobbying Reports on a quarterly basis to ensure accuracy.
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